Ministry of Tourism: "Welcome to Meraviglia" campaign launches, dedicated to villages and smaller islands
The Ministry of Tourism has launched a new national campaign, "Welcome to Meraviglia," dedicated to promoting villages and smaller islands through a coordinated visual presence at Italy's main rail hubs. The goal is to strengthen the image of island destinations as places of authenticity, environmental quality, and sustainable tourism, promoting a narrative that unites natural heritage, local communities, and more.