The Ministry of Tourism has launched a new national campaign, "Welcome to Meraviglia," dedicated to promoting small villages and islands through a coordinated visual presence at Italy's main rail hubs. The goal is to strengthen the image of island destinations as places of authenticity, environmental quality, and sustainable tourism, promoting a narrative that unites natural heritage, local communities, and innovation. The campaign will run until December 31, 2025, and is part of initiatives aimed at supporting regions facing structural challenges related to accessibility, seasonality, and environmental fragility, encouraging a transition toward more balanced and responsible tourism models.
Continue reading → Tourism: The Ministry launches a campaign for villages and smaller islands within major rail hubs.
